BMW Unveils The First Details Of The Future BMW 7 Series

Dustin Hawley | Mar 20, 2022

Frank Weber, Member of the Board of Management of BMW AG for Development, recently presented details of the new BMW 7 Series at the BMW Group Annual Conference on Wednesday. Details of the new 7 Series initially focus on technology highlights, a new front-end design, and a proprietary interior experience consisting of digital features and exclusive materials. 

BMW Unveils Future 7 Series

Back in April, the automaker presented the all-electric BMW i7 along with it the entire new BMW 7 Series. As the first all-electric luxury sedan in the world, the i7 brings an innovative driving experience and a travel range of more than 370 miles.

The BMW i7 sports some of the brand’s characteristic design elements, including the twin round headlights and BMW grille, have been entirely reinterpreted to achieve a sleek, distinctive look. These unique design statements include exclusive crystal glass upper light elements and the illuminated contour of the kidney grille.

The interior of the i7 focuses on the innovative user experience provided by the new My Modes functions and the latest generation of the iDrive operating system. My Modes allows drivers to customize the car’s driving characteristics and interior ambiance to their taste. Additionally, both the BMW Curved Display and a new type of light and function strip on the instrument panel and the doors provides a visual and haptic quality that is both modern and exclusive. 

The all-new BMW i7 sets a new precedent for entertainment standards by offering a unique cinematic experience. Moving out of the roof liner and into viewing position, the BMW Theatre Screen is an ultra-wide, 31-inch screen, with a 32:9 panoramic display format and 8K streaming resolution. These immersive cinematic components transform the rear seats into an exclusive, private cinema lounge where passengers can choose their own personal entertainment program from a diverse range of streaming offers - enjoying the experience all while driving in BMW's new top-of-the-range models.

"The new BMW 7 Series is absolutely trail-blazing in every respect. Like no other model, the BMW 7 Series stands for BMW's innovative strength," says Weber. "The all-electric BMW i7 is also the most powerful BMW 7 Series. It combines the best driving experience with the ultimate digital experience. This makes it the ideal vehicle for forward-thinking, responsible decision-makers and avant-garde pioneers."

BMW plans to release the i7 later this year. Stay tuned for further details as they emerge from the world-famous automaker.

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