For The Second Straight Year, The Kia Niro Tops Mass Market Category In J.D. Power EV Experience Ownership Study

Dustin Hawley | Mar 31, 2022

Last week, the Kia Niro EV took top honors in the J.D. Power 2022 Electric Vehicle Experience (EVX) Ownership Study mass-market category for the second straight year. To determine ownership satisfaction and likelihood of repurchase, J.D. Power surveyed over 8,000 electric vehicle (EV) owners on important factors, ranging from cost-of-ownership, service experience, and styling, to driving enjoyment and battery range.

Kia Niro EV

Kia is committed to offering a diverse line of vehicles with convenient services that deliver an excellent ownership experience,” said Sean Yoon, President & CEO of Kia North America, Kia America. “Consecutive wins in the EVX Ownership Study reinforces Kia’s leadership as the brand prepares to introduce additional electric passenger vehicles, SUVs, and MPVs across several segments by 2027. The all-new EV6 joined Niro in Kia’s all-electric lineup, helping elevate the brand to record February sales.”

The U.S. EVX Ownership Study sets the bar for benchmarking satisfaction, compiling data around the attributes that affect the EV ownership experience most profoundly. The overall EVX ownership index score measures electric vehicle owners’ satisfaction (on a 1,000-point scale) in premium and mass-market segments across 10 factors, including accuracy of stated battery range, availability of public charging stations, cost of ownership, and others. You can read the full report and study here for additional details.

Kia continues to push forward with the implementation of the brand’s transformative ‘Plan S’ strategy on the backbone of an existing lineup of inventive EVs. With the brands’ commitment to electrification, Plan S promises to deliver 14 new EVs globally across various vehicle segments by 2027.

Drivers who are drawn toward popular crossovers but still desire the benefits offered by electric vehicles will be more than satiated by the Kia Niro EV. With 291 lb.-ft. of torque and four drive modes, the Niro’s surprisingly rugged electric powertrain gets drivers where they need to go, and does so quickly. This catch-you-by-surprise power provides drivers with an exciting driving experience, all while still enjoying advanced technology and connectivity in a stylish esthetic that fits every lifestyle.

“EVs are becoming an increasingly more important part of the automotive landscape. With the Niro EV receiving the award for highest ownership satisfaction in the mass market battery electric vehicle segment for a second consecutive year, Kia has demonstrated its ability to exceed EV owner expectations,” said Brent Gruber, Senior Director, Global Automotive at J.D. Power.

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