Volvo Safety Sunday Returns with Up to $2 Million in Free Cars

Christian Wardlaw | Jan 25, 2021

At 43 years of age, the legendary Tom Brady has led the Tampa Bay Buccaneers to Super Bowl LV, where he will attempt a seventh career Super Bowl victory, this time against the Kansas City Chiefs and star quarterback Patrick Mahomes. 

Volvo Safety Sunday

If that sounds like a game worth watching, you’ll want to tune in on February 7, 2021. And you’ll also want to cross your fingers for a safety call, especially if you’ve signed up to win a new car or SUV through this year’s “Volvo Safety Sunday: A Million More” campaign.

Safety and Volvo are synonymous, the automaker responsible for a long list of safety-related innovations over the decades. For example, Volvo invented the three-point seatbelt, credited with saving more than one million lives worldwide, according to the automaker.

Naturally, then, the “Volvo Safety Sunday: A Million More” campaign is associated with safety. In this case, if a safety is called on either Tampa Bay or Kansas City during Super Bowl Sunday, you could win a brand-new ride.

What is a Safety in Football? - Find the best Volvo deals!

Just in case you’re not a football fan, but you like the idea of a free Volvo, you should know what a safety play is. If the offensive team is tackled, fumbles or loses the ball, or commits a penalty in their own end zone, referees will call a safety. The defensive team gets two points and possession of the ball through a free-kick.

Safety plays are rare, but they do happen. And if one occurs during Super Bowl LV, and you’ve signed up to win a new Volvo, you may find yourself one of the randomly selected contest winners to park one in your driveway.

How Does Volvo Safety Sunday Work? - Find the best Volvo deals!

To potentially win a new Volvo on Super Bowl Sunday, you must register between now and February 7, 2021. Go to, configure your dream Volvo, and on the summary page, click “Try to win this Volvo.

Once you’re registered, Volvo may randomly draw your name to win the vehicle you built if referees call a safety during the Super Bowl. The automaker will continue selecting winners until it has awarded up to $2 million in free cars and SUVs.

As they say, you can’t win if you don’t play.

Volvo Car USA is the source of information for this article. It was accurate on January 25, 2021, but it may have changed since that date.

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