What Is Involved In A Certified Pre-Owned Warranty
In the decision-making process for purchasing an automobile, one of the many factors we seek is an assurance of dependability. While the reputation of reliability for a chosen car, truck or crossover can be a key motivator, a manufacturer-backed new car warranty coverage adds an extra layer of protection contributing to added peace of mind. For companies, a warranty is a time-honored means to promote their commitment to maintain a lasting relation with customers using their products typically applying only to first-time purchase experience. Attempting to replicate this sensation of added security towards your automotive investment in a gently used vehicle, certified pre-owned (CPO) car dealerships provide their own taste of quality assurance to buyers.
Through the certified pre-owned dealership channel, automakers want to convey an image of longer-term dependability with their brand. The inclusion of a warranty plays a role towards reinforcing the perception of quality. Depending on the CPO vehicle, it is possible to have two warranties with one program spanning from previous ownership and the second applied specifically towards a pre-owned purchase.