2016 U.S. APEAL Study:Safety Features Score Big, Boosting New-Vehicle Appeal
New vehicles equipped with safety-oriented driver-assist features such as blind-spot monitoring and low-speed collision avoidance rate noticeably higher in owner satisfaction than vehicles without those features, according to the J.D. Power 2016 U.S. Automotive Performance, Execution and Layout (APEAL) Study.SM Overall APEAL scores are higher among the 41% of owners whose vehicles have blind-spot monitoring than among those whose vehicles lack it (821 vs. 787, respectively, on a 1,000-point scale). Similarly, APEAL scores are higher among the 30% of owners whose vehicles have collision-avoidance technology than among those whose vehicles don’t have it (828 vs. 790).
“Technology-enabled safety features help drivers feel more comfortable and confident while driving their vehicles,” said Renee Stephens, vice president of U.S. automotive quality at J.D. Power. “These features are also ‘gateway technologies’ to autonomous driving capabilities, so the continued level of consumer interest in them will be a critical metric to watch as the industry evolves toward including more automation in new vehicles.”