How to Shop for a Car Online
Years ago, a shopping mantra heard over and over again was "let your fingers do the walking in the Yellow Pages." In the modern internet age, that phrase and the Yellow Pages themselves are hoary ancient memories. But if you updated it to "let your fingers do the swiping," you could well be describing the way the majority of American consumers shop for a car online these days.
Surveys by J.D. Power and other entities have shown conclusively that the internet is now the chosen medium for car shopping. Its breadth and reach are matched only by its ease of use. Shopping for a car online knows no timetable or location, so you can do it using a smartphone while waiting in a checkout line, or on a laptop from your bed at 3 a.m. on a restless night, or while you're pretending to listen in to your third consecutive Zoom meeting on a dreary afternoon.
Rather than just aimlessly surf the web, it makes sense to shop for a car online in a rational, ordered manner. That doesn't mean you can't have fun. In truth, you should enjoy the process because it is totally pressure-free. But if you hope to land on the best vehicle that will suit your needs, your finances, and, importantly, your personality, we recommend that you approach the online car shopping process with some level of organization.