Mini Coronavirus Financial Relief and New Car Incentives

Rebecca A. Lindland | May 14, 2020

Unfortunately timed for everyone, the coronavirus pandemic is especially troubling for Mini, whose biggest vehicle is small in comparison to most others. In the land of SUVs and pickup trucks, this means Mini needs to work overtime to remain on U.S. consumer radar screens.

Mini Coronavirus Financial Relief and New Car Incentives

To that end, the automaker has announced the Mini Cooper S Convertible Sidewalk Edition, which goes on sale in time for summer sun with a starting price of $38,400. Mini has a new electric car on sale, too, appropriately named the Mini Electric. And for 2021, the high-performance Mini John Cooper Works GP returns to the lineup.

At the same time, Mini and Mini Financial Services (MFS) are addressing the safety of the company’s employees around the world while reassuring current owners who might be facing economic challenges with coronavirus car payment plans. Mini is also working with its 121 U.S. dealers to assist them and attract new customers during this challenging time.

Mini Customer Relief Programs - Find the best deals!

Recognizing the need to support an unsettled consumer, Mini announced on March 16 that any vehicle maintenance plan or warranty expiring in the next 30 days will automatically be extended an additional 30 days. Every new Mini comes standard with a 3-year or 36,000-mile warranty and free scheduled maintenance such as oil changes, inspection services, and the like.

Current lessees with expiring contracts should contact MFS to speak with an adviser about end-of-lease options. Some manufacturers are extending leases to provide stability during the COVID-19 pandemic, although Mini has not detailed any specific programs.

If you financed through Mini Financial Services, contact them at 1-866-646-4463. Mini owners can sign into their online account for support on the Mini Owners’ Lounge. You may also send a letter regarding your account to Mini Financial Services ATTN Customer Correspondence at P.O. Box 3608 Dublin, OH 43016-0306.

Mini is well-known for its customer appreciation events and 2020 was no exception, until now. The brand announced on April 6 the postponement of its Mini Takes The States (MTTS) cross-country road rally scheduled for July 18-26, 2020. The MTTS event will return for summer 2021 with exact dates to be determined.

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Mini New Car Incentives - Find the best deals!

Though Mini is not specifically tying its advertised deferred payment program to the coronavirus pandemic, it is offering a “3 Payments On Us” program for nearly all of its models. Buyers must take delivery by June 1, 2020, and the offer is good for up to $330 per month for the first three months.

Additionally, finance rates as low as 1.9% for 60 months are available, depending on the Mini model. People who prefer to lease can take advantage of deals that put them behind the wheel for as little as $229 per month, plus taxes.

Mini Factory Closures - Find the best deals!

In mid-March, Mini shut down production at its three plants in the United Kingdom, and at a contract manufacturer in the Netherlands. Production is expected to resume in mid-May.

In the U.S., many Mini dealers remain open for sales, parts, and service. Auto sales and servicing is regarded as essential in many parts of the country. Vehicle inventory may be impacted by the factory closures, though, so it’s best to check with your local showroom for further information on the status of operations.

Mini Economic Outlook & Sales Forecast - Find the best deals!

Mini first-quarter sales totaled just 5,237 units, a 35.1% decline from last year. Social distancing and other coronavirus measures are only serving to further slow showroom traffic for Mini, which was struggling before the coronavirus pandemic hit in full force.

Industry-wide, the seasonally adjusted average sales rate for March was a depressing 11.2 million units, a sharp contrast to the typical 16-17 million-unit rate. Mini executives have not released any projections for the remainder of 2020.

At the start of 2020, J.D. Power's new car sales forecast was 16.9 million. Now, with first quarter sales tallied, the forecast picture is far more restrained, now ranging from 12.6 to 14.5 million units.

The information in this article is from Mini and was accurate as of May 13, 2020. Plans and programs may have changed since that date. Be sure to confirm with your Mini dealer that offers discussed in this article remain valid.

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