The Name Of Which Car Company Means "I Roll" in Latin?
Stories of car companies searching for the best name to represent their brand are as old as the history of the automobile itself. After all, the term “car” is just one of many words that describe a four-wheeled vehicle. Other terms like vehicle or roadster are still in the vocabulary of everyday people and gearheads alike. But do you know where industrialists frequently turned for inspiration to name their cars?
One of the most intriguing stories about the evolution of a car brand’s name is Volvo. The company was founded by Assar Gabrielsson and Gustaf Larson in 1927, and the duo joined forces to build a vehicle more suitable for the cold Scandinavian climate and uneven roads. What Gabrielsson and Larson had in mind was a car that “rolls” in all conditions. Translated from Latin, the word “volvere” means “to roll.” After conjugation, the term “volvo” has a literal meaning – “I roll.”